They all share in common the desire to make their lead generation better and use Databowl to achieve this. Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha Noble: I don’t think it is necessarily the skills that they need to develop but more the ability to have an open mind and to try new things. Ad customisers are a great way to create urgency in your ad copy, particularly when using the countdown customiser function to dynamically insert the time remaining on a sale or deal into the ad copy. SN: Google Data Studio is an incredibly powerful reporting tool and pairing it with SuperMetrics pretty much addresses all the needs I have. (His wife has the most important job of all of them however – as a Pre-school Teacher.). Having run successful diverse teams in agency, client and supplier side, he has personally seen the benefit an inclusive culture can bring to business results as well it just being the right thing to do. Since our founding 15 years ago, our heritage in performance marketing has put innovation and agility at the forefront of how we work. Our members are based in the US, UK, Germany, and France. Adrian was awarded a Fellowship from the RSA for his contribution to society to date and as a Fellow of the Royal Society of Art, Commence and Manufacturing, he takes the greatest pride in seeing humanity collaborate with each other and how tech can advance this collaboration. SN: I have alluded to this above; it is having the time to keep up to date with all the changes that happen. Manager of Affiliate and Partnership Marketing for Blue Nile and has been heavily engaged in the performance marketing industry for over thirteen years. Affiliate Future manages national and international affiliate marketing programmes. A mantra he lives by is “You only think differently if you HIRE different thinkers!”. It isn’t so hard if you only focus on one platform but if you are a Paid Media specialist working across various channels, this can be a challenge. Over 1,000 of the world’s most successful businesses choose Optimise to deliver the highest-value customers from their ad spend. What would you research? brightonSEO 2020: SN: In my experience, BI tools can be an absolute mind field. Sign up to the mailing list for more info about the event Leo has worked in digital for over twenty years, successfully launching a number of businesses in that time. But specific landing pages can also be used for effective remarketing purposes. She has a track record of driving ecommerce performance through multi-channel strategies having previously worked at Hotel Chocolat where she delivered 5 years of significant growth. MS: What services do you use for reporting? Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. How did you choose it? If you are driving leads for a business and all the actual sales happen offline, it is impossible to measure success if you ignore the offline data. We have experience working with clients from SMEs to blue-chip brands. We have grown immensely over the last 6 and a half years to 20M+ monthly active users from 200+ countries, we partner with more than 10K brands and consumers are spending more than £1B per month with Honey. She recently won the UK Search Personality Award at the UK Search Awards and was also rated 6th in PPC Heros ‘Most Influential PPC Experts’ list in 2016. As seen from the interview, a professional marketer is the one who challenges their abilities, regularly tests new features, keeps tabs with the network, and never forgets to take into account the outside factors when evaluating ad performance. Good luck to all the lead generators in this category! There is always going to be little features that we would love to see included and where Data Studio is such a new platform, they often respond quickly to feature addition requests. In addition, she works as the Co-Chief Editor for State of Digital, one of the leading industry websites when it comes to digital marketing. Don’t just limit yourself to your standard ad copy – depending on your business and what it’s offering, your ads could push anything from limited time-only offers, money off for repeat bookings, or discounts off additional services for loyal customers. She has over 12 years experience in managing multi-million pound budgets and has a proven track record in achieving fast growth and high profitability for the likes of Regus, Cheapflights Media and TripAdvisor. Speaking & Training Appearances. This is only going to get tougher too as we are seeing so many social media platforms starting to push their own paid advertising channels! By working out which customers might be influenced by particular offers, we can segment our audience into more specific sections and target them individually. How long have we been telling you? Combining cutting edge technology, performance marketing experience, and world-class expertise, we match brands with the best editorial and publishing partners to put our clients from blue-chips to start-ups ahead of the pack and boost sales, https://www.webgains.com/public/en/ All rights reserved unless stated. MS: Do you believe that programmatic solutions and AI will replace marketers? Images used with permission. We understand that making everyday life decisions such as finding a credit card, buying a home and getting insurance can be daunting. She’s responsible for delivering the strategy for acquisition channels whilst ensuring improved loyalty and retention of customers. Pouch first came to public attention in 2017 when they received 5 offers on Dragons Den, building a huge amount of trust with UK consumers and merchants. Samantha Noble Samantha is a digital marketing expert with a focus on PPC who helps clients increase their revenues through digital. I enjoy connecting marketing technology, robust measurement and great creative to drive growth for businesses. I love what I do and I think that is the biggest motivator of all. We connect you with the right customers fast wherever they are in the world. Samantha demonstrated the usefulness of creating dedicated landing pages for any offers & loyalty schemes you’re providing, which can then be used to remarket to existing customers. Whenever I am looking for a new tool I always start by asking my peers for recommendations; I have found this saves me a lot of research time into tools that I don’t really need. With the new European regulations and the significant shift in consumer attitudes towards data privacy, professional solutions are moving from a ‘nice to have’ to a ‘must have’. Her core role is as the Marketing Director at Koozai, a UK based digital marketing agency specialising in SEO, PPC and Content Marketing. Supported by The Mirror, The Guardian, Mumsnet, and the Irish Independent, the Groupon Reach Network is the ultimate shopper destination. Uniqodo is the Promotions Engine that advances the way advertisers market and message to their audiences using coupon codes. Opinions matter, especially when they are professional. Impression Digital® and https://www.finder.com/uk/ Twitter. We just have to look at how badly Google Automatic Ad Suggestions has gone. We currently operate in the UK, Germany, France, Italy, Spain, Poland and in the USA. Ciara has been at Facebook for nearly 5 years. What was your biggest fuck up? In her BrightonSEO talk, Samantha Noble opened with the statistic that it’s 500% more expensive for paid search marketers to acquire new customers than retain old ones. Get our news and insights delivered directly to your inbox every month. We hope you like it! Richard started his career with First Choice Holidays where he began working in product marketing within the winter sports division before moving into ecommerce, quickly becoming Online Marketing Manager for the mainstream business. No SPAM, we promise. Make Your Lead Generation Better with Databowl. On the other hand, this can be a real negative as I often don’t know when to stop! SN: I think the biggest problem at PPC Specialist faces now and will continue to face in the future is keeping up to date with all the new features that are released. We'll assume you're ok with this, but you can opt-out if you wish. BRAVO SAVINGS NETWORK is an Affiliate Marketing company specialised in the promotion of Discount Codes and Offers for online shopping. But once I have actually sat down and implemented it, it can often yield some great results. Paid Media talks and training across the globe . Partnerize is the leader in partnership automation. https://www.admitad.com/en/ Lewis has over 7 years experience in performance marketing for two big UK brands. Twitter. Now we’re at the biggest venue in Brighton. https://www.cj.com/en-gb/ Known for her boundless energy and inspirational leadership, Tina has digital marketing running through her veins having been an intrinsic part of the industry for almost 20 years. No SQL or developers, Find out which channels, regions, and product groups you should focus your efforts on to achieve your goals, Ad campaigns evaluation and common mistakes. Twitter, The Groupon Reach Network is the collaboration of vouchercloud and Groupon along with our whitelabel partners. Emilie is originally from Bordeaux in France and moved to London over 17 years ago. If I took one thing away from Samantha’s talk, it was the importance of gaining the loyalty of existing customers rather than only consistently pumping budget into attracting new ones. Since then, he has moved throughout the travel industry, holding senior digital roles at British Airways, Hilton and Ryanair. It isn’t as simple as bidding on keywords and writing ad copy; you need to make sure your message is reaching the right person at the right time.
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